More imperative -- but innately intertwined -- with the "Anti-Journalism" movement is the need to debunk the (mediated) HIV/AIDS mythologies within the U.S. For example: toting Africa as the world's AIDS haven. HIV/AIDS -- like hunger, like poverty, like inadequate education -- does not stop at our doorstep. The sooner we come to terms with social pandemics -- and take accountability and ownership of them as our own -- the sooner we can solve the problem.
As the Obama Administration aims to reconnect the U.S. with our international partners, it is key that we as Americans look -- beyond politics, to people -- at shared experiences between ourselves and our fellow global citizens -- flaws and all.
Hopefully, this sparks an expansion initiative for the Project Red -- who's brilliant campaign stimulates charity, capitalism, and consumption ... all in one! The brand's mission to "fight AIDS in Africa," would provide worlds of support -- literally -- to fight the AIDS within the U.S. as well. Even a campaign to establish sub-projects -- country/region specific extensions within the larger "Project Red" umbrella -- would present the gravity in sheer breadth of the social crisis, but more so the solidarity behind the solution.
Watch this space
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